The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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administrative

What you need to know about personal data to avoid paying a 300,000-ruble fine

Starting from July 1, 2017, the fine for violation of the law on personal data processing will increase to 75 thousand rubles.

1. What kind of law?
At the moment, article 13.11 of the code of administrative offences of the Russian Federation States that for violation of the procedure for collecting, storing, using or distributing information about citizens, the fine for legal entities is from 5 to 10 thousand rubles.

In February 2017, amendments were made to article 13.11, which will come into force on July 1, 2017, where various types of violations are described in more detail and the fine for legal entities is increased to 75 thousand rubles. Continue reading

Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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The cost of evolution: why it is pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now I'm already,…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Survive
By the nature of my work, I have to hold several intense meetings with various people during the day. This is a new experience, and already trusted partners. The practice…

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