That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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Changes for business from January 1, 2019
Experts of the Consultant Plus company-about what amendments to the legislation will come into force after the New year. 1. You can register an individual entrepreneur or LLC via the…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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