How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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The philosophy of failure. How failures help achieve success
Hello! Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it's because you're afraid to take on a difficult task: what if it…

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Survive
By the nature of my work, I have to hold several intense meetings with various people during the day. This is a new experience, and already trusted partners. The practice…

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brands

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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