Eye for eye. And 10 more Donald trump business rules
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

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Survive
By the nature of my work, I have to hold several intense meetings with various people during the day. This is a new experience, and already trusted partners. The practice…

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Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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brands

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Changes in legislation-come into force in June-July 2019
The experts of the company "ConsultantPlus" - about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in…

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How to increase sales before the New year
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or…

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Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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