Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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business

How to make an offer that you can’t refuse

Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that e-books are rapidly replacing paper ones.

He is also a former us military intelligence officer, a Korean translator, and a certified psychologist.

The idea of his book, “an Offer you can’t refuse,” is simple. In order to successfully engage in business, you need to make the client an offer that he will not want to refuse. You have three seconds to get the customer’s attention. Your sales depend on how you manage them. That’s all. Continue reading

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Business development on the Internet

If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you need to prepare an action plan that is designed for a long-term period.

Of course, the initial scheme will be periodically adjusted to provide an instant response to changes occurring in the market. However, the strategy must be prepared. This is the only way to compete.

Business development strategies: features
Business development strategies via the Internet are a whole range of various solutions that make it possible to increase the efficiency of various areas of your business. Continue reading

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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How to survive the winter
The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.…

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Bird-talker or how to shut up a talker
There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and…

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