10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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business

How to make an offer that you can’t refuse

Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that e-books are rapidly replacing paper ones.

He is also a former us military intelligence officer, a Korean translator, and a certified psychologist.

The idea of his book, “an Offer you can’t refuse,” is simple. In order to successfully engage in business, you need to make the client an offer that he will not want to refuse. You have three seconds to get the customer’s attention. Your sales depend on how you manage them. That’s all. Continue reading

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Business development on the Internet

If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you need to prepare an action plan that is designed for a long-term period.

Of course, the initial scheme will be periodically adjusted to provide an instant response to changes occurring in the market. However, the strategy must be prepared. This is the only way to compete.

Business development strategies: features
Business development strategies via the Internet are a whole range of various solutions that make it possible to increase the efficiency of various areas of your business. Continue reading

What times, such customs
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers. Now employers do not rely so much on promising…

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Why do managers yell at their subordinates
Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief's office may…

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How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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