The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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cheated

How to make an offer that you can’t refuse

Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that e-books are rapidly replacing paper ones.

He is also a former us military intelligence officer, a Korean translator, and a certified psychologist.

The idea of his book, “an Offer you can’t refuse,” is simple. In order to successfully engage in business, you need to make the client an offer that he will not want to refuse. You have three seconds to get the customer’s attention. Your sales depend on how you manage them. That’s all. Continue reading

A bad head does not give your hands peace of mind
Body language is a very important part of any communication. The position of our body and the movements we make when communicating with the other person can spoil or distort…

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Eye for eye. And 10 more Donald trump business rules
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

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Bird-talker or how to shut up a talker
There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and…

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Tips for building a career which is best forgotten
Every time the Muse author Stacey Lasto bakes cookies for her work colleagues, she recalls a time when cooking for colleagues and bringing homemade treats to American offices was a…

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