How to increase sales before the New year
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or…

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How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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