The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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How to develop a business on the Internet?
Any business entity necessarily faces the need to solve the question of how to develop a business through the Internet. It is on the online expanses that the lion's share…

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communication

How to make an unforgettable first impression

In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All this is true, but not enough.

If you want to be remembered by the interlocutor after the first short contact, you should think not only about how to look, but also what to say and how to say it. Here are some tips from Annette Grand, who has spent several decades teaching American businessmen how to behave in public.

Go to the individual
Do not hesitate to Supplement the professional approach with details that are not directly related to it. Continue reading

Aggressive seller

Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, then how to keep from falling into all sorts of trouble in trying to sell the client at any price what he really does not need.

It doesn’t matter what you buy or sell: a car, a fitness club card, insurance, or a toaster.

Distinguish assertiveness from aggressiveness
There is a difference between conditionally positive assertiveness and definitely negative aggressiveness, and it is worth catching. Continue reading

Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

...

And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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