How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

Continue reading →

And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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company

That awkward moment

The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn’t happen. Does this mean that he was actually wrong? Perhaps not. But it is likely that he, without realizing it, caused rejection in a potential client.

Jeffrey James, author of the Sales Source blog, shared a list of such actions. Everyone who needs to convince someone of something or sell something from time to time should get acquainted with it. Read it, and if you notice something like this, stop immediately:

1. Speak to the client’s teeth (instead of talking to him). Continue reading

How to make an unforgettable first impression

In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All this is true, but not enough.

If you want to be remembered by the interlocutor after the first short contact, you should think not only about how to look, but also what to say and how to say it. Here are some tips from Annette Grand, who has spent several decades teaching American businessmen how to behave in public.

Go to the individual
Do not hesitate to Supplement the professional approach with details that are not directly related to it. Continue reading

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

Eye for eye. And 10 more Donald trump business rules
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

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Changes in legislation-come into force in June-July 2019
The experts of the company "ConsultantPlus" - about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

...

What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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