Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

Continue reading →

curiosity

How to succeed in networking without feeling disgusted with yourself

Hello!
For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close the house one-on-one with your favorite TV series and computer, networking is like a game of cat and mouse with yourself.

Before you go to an event, whether it’s a seminar, presentation, training, or even a corporate event in your home company, we conduct an internal dialogue on the topic: “Why should I go there, who are all these people, why do I need them and why do they need me?» Continue reading

What times, such customs
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers. Now employers do not rely so much on promising…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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Bird-talker or how to shut up a talker
There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and…

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Why you don't need to leave your comfort zone
As you know ," all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" —…

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