That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

Continue reading →

What times, such customs
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers. Now employers do not rely so much on promising…

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foreboding

The power of our habits

In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of view of individual psychology.

The author introduces readers to the results of scientific experiments, tells about ways to overcome bad habits and the impact of habits on people’s lives, the work of companies and the emergence of social movements, as well as shares his personal experience.

The book is characterized by a popular style of investigative journalism — the author reveals the theme of his work with the help of “storytelling” – through interesting examples and stories. Continue reading

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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Why do managers yell at their subordinates
Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief's office may…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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