The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

Continue reading →

How to make an offer that you can't refuse
Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that…

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gas transportation

What is the problem with smart people

There’s nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier to work with them, because they know a lot and understand everything. However, this is not always the case: in some cases, too smart an employee does more harm than good, says Sidney Finkelstein, author of the BBC article “The problem with smart people”.

This article will be useful for startups, HR managers, and those geniuses who would like to learn that they also have weaknesses.

To make sure that intellectuals are able to ruin a good cause, it is worth remembering the fate of the American energy Corporation Enron, about which few people now remember. Continue reading

10 most useful morning habits
This article focuses on 10 morning techniques that will simplify your life and increase productivity if you make them your useful habits. Get up early Those who get up early…

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Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you…

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