The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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10 career lessons that most people learn too late
Popular author of several best-selling books, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career reaches its natural conclusion. Life is really too short Especially…

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10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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market

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

What times, such customs

The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers.

Now employers do not rely so much on promising employees, leaders, and ambitious people-although it was on the encouragement of such people that the previous motivation systems were built-as on silent performers, people who are thorough, quick, and do not grab stars from the sky, but are cheap, undemanding, and reliable in solving simple tasks.

The market needs simple performers. However, now there are companies that rely on talented smart people.

Who is not needed Continue reading

10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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Eye for eye. And 10 more Donald trump business rules
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

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