Aggressive seller
Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, then how to keep from falling into all sorts of trouble…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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The cost of evolution: why it is pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now I'm already,…

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market

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

What times, such customs

The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers.

Now employers do not rely so much on promising employees, leaders, and ambitious people-although it was on the encouragement of such people that the previous motivation systems were built-as on silent performers, people who are thorough, quick, and do not grab stars from the sky, but are cheap, undemanding, and reliable in solving simple tasks.

The market needs simple performers. However, now there are companies that rely on talented smart people.

Who is not needed Continue reading

Labor code: crimes and punishments
This article will remind employers that no the economic situation does not negate the effect of the Labour code. And since employees know their rights even worse than employers, our…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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10 career lessons that most people learn too late
Popular author of several best-selling books, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career reaches its natural conclusion. Life is really too short Especially…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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