Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.
According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers.
Now employers do not rely so much on promising employees, leaders, and ambitious people-although it was on the encouragement of such people that the previous motivation systems were built-as on silent performers, people who are thorough, quick, and do not grab stars from the sky, but are cheap, undemanding, and reliable in solving simple tasks.
The market needs simple performers. However, now there are companies that rely on talented smart people.
Who is not needed Continue reading