Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

Continue reading →

How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

Continue reading →

How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

Continue reading →

marketing

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

Why do managers yell at their subordinates
Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief's office may…

...

Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

...

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

...

Bird-talker or how to shut up a talker
There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and…

...