Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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potential

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

The philosophy of failure. How failures help achieve success

Hello!
Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it’s because you’re afraid to take on a difficult task: what if it doesn’t work out?

This article will be useful for those who want to start a business, but are afraid that they will not succeed. And for those who are constantly faced with new challenges and do not know how to start them. And, of course, those who have just experienced failure and think that this will always be the case.

Success does not come to anyone immediately. It is usually preceded by a series of failures that we know nothing about. Continue reading

Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you…

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Tips for building a career which is best forgotten
Every time the Muse author Stacey Lasto bakes cookies for her work colleagues, she recalls a time when cooking for colleagues and bringing homemade treats to American offices was a…

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How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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The philosophy of failure. How failures help achieve success
Hello! Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it's because you're afraid to take on a difficult task: what if it…

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