Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.
According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading
Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it’s because you’re afraid to take on a difficult task: what if it doesn’t work out?
This article will be useful for those who want to start a business, but are afraid that they will not succeed. And for those who are constantly faced with new challenges and do not know how to start them. And, of course, those who have just experienced failure and think that this will always be the case.
Success does not come to anyone immediately. It is usually preceded by a series of failures that we know nothing about. Continue reading