How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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Why do managers yell at their subordinates
Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief's office may…

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potential

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

The philosophy of failure. How failures help achieve success

Hello!
Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it’s because you’re afraid to take on a difficult task: what if it doesn’t work out?

This article will be useful for those who want to start a business, but are afraid that they will not succeed. And for those who are constantly faced with new challenges and do not know how to start them. And, of course, those who have just experienced failure and think that this will always be the case.

Success does not come to anyone immediately. It is usually preceded by a series of failures that we know nothing about. Continue reading

The cost of evolution: why it is pointless to fight procrastination and thank God
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Attention, scammers! 11 proven ways to lose money online
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How to succeed in networking without feeling disgusted with yourself
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Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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