Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.
According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading
Any business entity necessarily faces the need to solve the question of how to develop a business through the Internet. It is on the online expanses that the lion’s share of the target audience is located these days-whatever it may be specifically for you. How to win the attention of potential buyers, clients, and customers? Let’s try to understand this issue.
How to develop an online business
How do I start selling online? Continue reading