Survive
By the nature of my work, I have to hold several intense meetings with various people during the day. This is a new experience, and already trusted partners. The practice…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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strategy

Why you don’t need to leave your comfort zone

As you know ,” all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone” — a popular and moderately fair anecdote. Advice on getting out of the comfort zone is given by everyone who is not lazy. And actually, there are reasons for this.

The ability to force yourself out of your comfort zone is one of the main factors of personal growth, it determines the evolution of your career, and your achievement of both personal and professional goals. No one disputes this thesis.

But even people quite to themselves “from Miami” sometimes advise to be more careful to treat councils of similar regardless of whether you grab stars from the sky over Silicon valley or work as the courier in Taganrog. Continue reading

How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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How to survive the winter
The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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