What times, such customs
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers. Now employers do not rely so much on promising…

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How to increase sales before the New year
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you…

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Bird-talker or how to shut up a talker
There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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