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And with pleasure, and without sin

A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better.

This is great news for all guilt-ridden sweet tooths who want to lead a healthy lifestyle and increase their productivity.

The essence of the study, conducted for as many as thirty years among 1000 people, was to find out how a particular diet and lifestyle affect the quality of the latter.

The link between regular chocolate consumption and improved cognitive function was one of the first to be established.

People who eat chocolate at least once a week are not only better at solving intellectual problems, but also have a better chance of maintaining a clear mind and a good memory in old age.

“Chocolate and cocoa flavonols have been associated with health benefits since ancient times, especially when it comes to benefits for the cardiovascular system. But little was known about their effect on behavioral and neurocognitive functions,” says study author Dr. George Crichton.

“During the study, we tested whether chocolate can actually affect the cognitive functions of our brain (memory, concentration, logical thinking and perception of information) or not. After studying the diet of 1,000 subjects, we concluded that those who ate chocolate at least once a week or more often did better with different cognitive tasks than those who ate chocolate less than once a week.”

In this regard, I would like to mention another “chocolate story”, now from the world of “big marketing”, that occurred the day before.

The company-manufacturer of chocolate bars “kit Kat” held a non-standard advertising campaign, giving the American student who suffered from the actions of the “chocolate thief “6500 tiles”kit Kata”.

It was like this. Hunter Jobins, a student at the University of Kansas, had a chocolate bar stolen from his car. The thief was conscientious and left a note at the scene of the crime, in which he apologized for what he had done, explaining his illegal actions with a sharp sense of hunger.

The victim told about the incident in social networks and immediately became a “star”, and a few days later found in his car thousands of free tiles “kit Kata”, carefully left there by the chocolate manufacturer.

And now the” star ” is actually an international scale (the story of unprecedented generosity was immediately told by the largest American, European and Russian media) has become a manufacturing company.

Of course, neither the company’s representatives nor the “victim” himself call the campaign to restore justice an advertising campaign, but it turned out just fine.

You can safely write an example in digital, native, and cross-marketing textbooks. In an average Russian supermarket, a similar-sized kit Kata tile costs about 40 rubles. Total price of a large-scale PR campaign (if it was held in Russia) 260,000 rubles + delivery.

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