Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, then how to keep from falling into all sorts of trouble in trying to sell the client at any price what he really does not need.
It doesn’t matter what you buy or sell: a car, a fitness club card, insurance, or a toaster.
Distinguish assertiveness from aggressiveness
There is a difference between conditionally positive assertiveness and definitely negative aggressiveness, and it is worth catching.
If you are in doubt about whether to make a purchase or not, a normal pushy seller will give you as much information as possible and politely ask if you need help in making a decision.
An aggressive seller will go further: he will defiantly take offense at the fact that “there are no such prices left anywhere else”, and you (the idiot) do not appreciate it, and show with all his appearance that he has already spent enough of his precious time on you and can not accept the fact of your refusal to buy.
Be careful with your emotions
A good salesman can read the buyer’s emotions and is well versed in body language to understand that people really intend to buy something, and shape their actions.
An aggressive salesperson with these skills uses them to manipulate customers into buying something they don’t really want.
Depending on what they are trying to sell you-health insurance, a Bank loan, a communication service, or a card to a fitness club-an aggressive seller will try to cash in on your fears: about health, money, death, or appearance.
When you talk to a salesperson, control your emotions and listen to your inner voice.
Be on the lookout if: you thought you heard a fake note, or the seller is trying to extract too much personal information from you, trying to pretend to be your friend, or he is trying to make you feel guilty if you refuse to buy!
If you are preparing for a serious purchase: cars, houses, apartments, cottages, boats, Islands in the Indian ocean — and do it in the company of a spouse, for their own benefit, the seller can start to set you against each other.
Be careful if the seller is physically trying to occupy the space between you and your loved one, forcing one of you to agree to a higher price, or putting pressure on masculinity or, conversely, femininity.
A good antidote in this case is to agree in advance with your partner about the budget, strategy, and other positions that you are not going to discuss with the seller.
Do not get fooled by made-up deadlines
People are afraid to be late and miss their chance. All sellers use this: “Only up to such a number you can buy our wonderful product at a super price”!
In order to speed up the process — “we have almost nothing left at this price” — impatient and aggressive sellers unbearably put pressure on our sense of time.
We all understand that retail chains and sales departments use our fear of lost profits cynically and deliberately, but we still often can’t resist this primal take — and-run instinct.
But if we turn on the logic, then when faced with a seller who suddenly says that you do not have time to think and therefore you need to buy right now, otherwise the product will end (the price will rise, the dollar will cost 200 rubles, etc.), it makes sense to delicately send it away.
Banks, insurance companies, beauty salons, etc. have learned to train their sellers to cold calls so well that it is not so easy to stop this exhausting communication quickly, without feeling like a brute.
Cold calls to potential customers are like trying to catch small fish with a large network, but the importunity and labor will overpower everything.
Sooner or later, one of the potential clients will not have time to say goodbye immediately and will be vulnerable. And you or your parents can easily become such a victim.
If such a seller gets through, politely but very firmly tell him that you are not interested in the offer at all and insist that your number be removed from the call list.
No need to feel guilty (the seller only wants this), no need to answer any questions or even listen to attempts to enter into an exhausting conversation until the end.
Just say goodbye and hang up.
A special threat to the softened buyer is represented by sellers who are “sitting on a percentage”.
The percentage of sales in the trade deters many people from choosing such a difficult and thankless path as sales. But of those who still decide to get involved in this difficult business, a percentage makes real predators.
A Manager at a car dealership convinces you that only an idiot doesn’t take an extended warranty?
Before you really feel like an “idiot,” think about it. Take a break to study the product properly, do not be lazy — read the reviews of other customers.
If you are on the verge of a big purchase, take a disinterested friend with a sober view of things and ask for advice from him.
On the other hand, if you have had a good experience with the “interest seller”-and this happens all the time — remember his name.
And the next time you come, ask him (or her) to work with you: you will please the person and reduce the level of your own risks.
Don’t be afraid to insist on your own
Aggressive sellers know that their persistence can undermine your confidence and judgment. Therefore, if you don’t really want to buy anything or you need more time to make a decision, calmly and confidently stand your ground.
More often use the phrase “I won’t” instead of “I can’t”. Politely inform the seller that you are not going to make a purchase right now or do not intend to make it at all, and clearly repeat your intention if the seller does not let up and continues to put pressure on you.
For many of us, being able to firmly but politely refuse is a real challenge. However, we must not forget that the main priority in this case is our own benefit.
Aggressive sellers just try to be good sellers, try as they can. So don’t take their behavior too personally — you are not their only victim and may not be their only problem.
Even if such a seller irritates or upsets you, stay human: stay calm and be polite.
But be firm enough not to be manipulated by them, ask them to invite another seller, or simply leave the “battleground” if necessary.