Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

Continue reading →

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

Continue reading →

Tips for building a career which is best forgotten
Every time the Muse author Stacey Lasto bakes cookies for her work colleagues, she recalls a time when cooking for colleagues and bringing homemade treats to American offices was a…

Continue reading →

Monthly Archives: January 2018

Changes for business from January 1, 2019

Experts of the Consultant Plus company-about what amendments to the legislation will come into force after the New year.
1. You can register an individual entrepreneur or LLC via the Internet for free
From January 1, 2019, when sending documents to the tax service via the Internet, you will not have to pay for state registration:

legal entities

changes in constituent documents Continue reading

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

Changes in legislation-come into force in June-July 2019

The experts of the company “ConsultantPlus” – about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in June-July 2019.
Mandatory product labeling
To combat counterfeiting, a system of product labeling is being gradually introduced. First in line are tobacco and footwear products. For cigarettes and cigarettes, the rules will change from July. But the mandatory marking of shoes is likely to be moved to the spring. Read more in the special review.

Online ticket offices
From June 7, an online cash register located outside of the settlement location can be used: Continue reading

How to survive the winter
The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.…

...

How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

...

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

...

Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

...