Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

Continue reading →

Changes in legislation-come into force in June-July 2019
The experts of the company "ConsultantPlus" - about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in…

Continue reading →

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

Continue reading →

Monthly Archives: May 2018

How we are being manipulated

Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.

Hello, friends!

I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
Test yourself

These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Continue reading

The right content for an online store − increasing sales by half

Almost everyone has experienced visiting an online store in their life. Let’s say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, alternatively, each product is attached to an instruction in electronic form, or so on …dtsat. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no-there is no information, and you see, for example, this picture:

Accordingly, the choice of products and the point of sale itself remains open. Continue reading

Features of turbo pages

At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact, these products are lightweight versions of standard mobile pages. The basis for their creation was a universal template. It is easy to identify these pages − they are marked with a rocket icon.

According to the developers, this performance of pages has a positive effect on the speed of loading information from The Yandex search engine, increasing it by 15 times when using the 3G network.

The speed increase is provided by caching content that is hosted on Internet resources that use the specified template. Continue reading

What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

...

The cost of evolution: why it is pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now I'm already,…

...

Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

...

Eye for eye. And 10 more Donald trump business rules
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

...