10 career lessons that most people learn too late
Popular author of several best-selling books, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career reaches its natural conclusion. Life is really too short Especially…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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Aggressive seller
Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, then how to keep from falling into all sorts of trouble…

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Monthly Archives: May 2018

How we are being manipulated

Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.

Hello, friends!

I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
Test yourself

These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Continue reading

The right content for an online store − increasing sales by half

Almost everyone has experienced visiting an online store in their life. Let’s say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, alternatively, each product is attached to an instruction in electronic form, or so on …dtsat. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no-there is no information, and you see, for example, this picture:

Accordingly, the choice of products and the point of sale itself remains open. Continue reading

Features of turbo pages

At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact, these products are lightweight versions of standard mobile pages. The basis for their creation was a universal template. It is easy to identify these pages − they are marked with a rocket icon.

According to the developers, this performance of pages has a positive effect on the speed of loading information from The Yandex search engine, increasing it by 15 times when using the 3G network.

The speed increase is provided by caching content that is hosted on Internet resources that use the specified template. Continue reading

Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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