Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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How to make an offer that you can't refuse
Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Monthly Archives: August 2018

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

10 most useful morning habits

This article focuses on 10 morning techniques that will simplify your life and increase productivity if you make them your useful habits.

Get up early
Those who get up early have many advantages. They get better sleep, consume fewer calories, and are less prone to depression. If you get up earlier, you will find time for charging and a full Breakfast.

Learning to get up earlier is not so difficult (of course, if you are not a clinical owl). Start by setting the alarm every day 5 minutes earlier than the previous day, until you reach the optimal time for yourself to rise. Continue reading

Why do managers yell at their subordinates

Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief’s office may resemble a minefield.

Managers who want to behave ethically towards their subordinates often become hostages of moral licensing-a phenomenon in which a person who has been strictly observing rules and regulations for some time decides that he has been “good” enough and can afford to break these rules. How this mechanism starts and works, researchers from the University of Michigan (USA) explained in an article published in the Journal of Applied Psychology. Continue reading

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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