Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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10 most useful morning habits
This article focuses on 10 morning techniques that will simplify your life and increase productivity if you make them your useful habits. Get up early Those who get up early…

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Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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Monthly Archives: August 2018

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

10 most useful morning habits

This article focuses on 10 morning techniques that will simplify your life and increase productivity if you make them your useful habits.

Get up early
Those who get up early have many advantages. They get better sleep, consume fewer calories, and are less prone to depression. If you get up earlier, you will find time for charging and a full Breakfast.

Learning to get up earlier is not so difficult (of course, if you are not a clinical owl). Start by setting the alarm every day 5 minutes earlier than the previous day, until you reach the optimal time for yourself to rise. Continue reading

Why do managers yell at their subordinates

Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief’s office may resemble a minefield.

Managers who want to behave ethically towards their subordinates often become hostages of moral licensing-a phenomenon in which a person who has been strictly observing rules and regulations for some time decides that he has been “good” enough and can afford to break these rules. How this mechanism starts and works, researchers from the University of Michigan (USA) explained in an article published in the Journal of Applied Psychology. Continue reading

Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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