The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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Changes in legislation-come into force in June-July 2019
The experts of the company "ConsultantPlus" - about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in…

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How to develop a business on the Internet?
Any business entity necessarily faces the need to solve the question of how to develop a business through the Internet. It is on the online expanses that the lion's share…

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Monthly Archives: October 2018

Manipulation magic

The first thing a baby learns is to see, move, and manipulate its parents. We absorb the ability to manage people with our mother’s milk. If loudly to shout — will feed you, if sweetly to agunot — kiss. Strategies evolve with age. Manipulation is natural. This is a method of survival among their own kind.

But there are people who have achieved perfection in manipulation. They manipulate how they breathe. For them, this method of communication ceases to be a means, and becomes the only channel of communication. Everyone suffers from this unhealthy behavior. Continue reading

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

Wash or not wash

What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug… only a slob could Leave it. Or a very far-sighted person.

The habit of rinsing the mug with water once a week, or even less often, is not as bad as people think. Moreover, in an office environment, it is even useful, says infectious disease specialist, Professor of Pediatrics at Baylor medical College, Jeffrey Starke.

However, fans of dirty mugs, according to Starke, should remember and follow two rules. Continue reading

How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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Manipulation magic
The first thing a baby learns is to see, move, and manipulate its parents. We absorb the ability to manage people with our mother's milk. If loudly to shout —…

...

The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

...