And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

Continue reading →

Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

Continue reading →

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

Continue reading →

administrative

How to make an unforgettable first impression

In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All this is true, but not enough.

If you want to be remembered by the interlocutor after the first short contact, you should think not only about how to look, but also what to say and how to say it. Here are some tips from Annette Grand, who has spent several decades teaching American businessmen how to behave in public.

Go to the individual
Do not hesitate to Supplement the professional approach with details that are not directly related to it. Continue reading

Bird-talker or how to shut up a talker

There are people who could earn a million a day, getting a ruble for every word spoken. They are difficult, loud, and uncomfortable. We learn to talk to chatterers and keep quiet in the office.

This article will be useful to anyone who appreciates hearing hygiene in the workplace

Why do people talk
Often a chatterbox is a choleric who needs to share his feelings and thoughts with colleagues. It’s hard to stay calm when you’re overwhelmed from the inside. Therefore, their speeches are emotional and long. Continue reading

Why do managers yell at their subordinates

Today the boss is courteous, polite and seems to be happy with everything, and tomorrow he shakes the walls with angry tirades. Scientists have explained why the chief’s office may resemble a minefield.

Managers who want to behave ethically towards their subordinates often become hostages of moral licensing-a phenomenon in which a person who has been strictly observing rules and regulations for some time decides that he has been “good” enough and can afford to break these rules. How this mechanism starts and works, researchers from the University of Michigan (USA) explained in an article published in the Journal of Applied Psychology. Continue reading

Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

...

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

...

What you need to know about personal data to avoid paying a 300,000-ruble fine
Starting from July 1, 2017, the fine for violation of the law on personal data processing will increase to 75 thousand rubles. 1. What kind of law? At the moment,…

...

The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

...