Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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What you need to know about personal data to avoid paying a 300,000-ruble fine
Starting from July 1, 2017, the fine for violation of the law on personal data processing will increase to 75 thousand rubles. 1. What kind of law? At the moment,…

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Labor code: crimes and punishments
This article will remind employers that no the economic situation does not negate the effect of the Labour code. And since employees know their rights even worse than employers, our…

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The power of our habits

In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of view of individual psychology.

The author introduces readers to the results of scientific experiments, tells about ways to overcome bad habits and the impact of habits on people’s lives, the work of companies and the emergence of social movements, as well as shares his personal experience.

The book is characterized by a popular style of investigative journalism — the author reveals the theme of his work with the help of “storytelling” – through interesting examples and stories. However, some critics of the book believe that Duhigg too keen on them. Continue reading

How to make an unforgettable first impression

In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All this is true, but not enough.

If you want to be remembered by the interlocutor after the first short contact, you should think not only about how to look, but also what to say and how to say it. Here are some tips from Annette Grand, who has spent several decades teaching American businessmen how to behave in public.

Go to the individual
Do not hesitate to Supplement the professional approach with details that are not directly related to it. Continue reading

How to survive the winter

The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.

And winter in our latitudes lasts so long that it is simply stupid to wait it out. It remains only to minimize the damage. And even better-learn to live in winter as fully as in the warm, Sunny season.

Rescue of drowning people is still most effective if the drowning people themselves do not stand aside from it.

Winter happens every year in Russia, so we offer several strategies that will help you become a little more lively, productive, and ideally happier during this difficult time. Continue reading

Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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