The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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10 most useful morning habits
This article focuses on 10 morning techniques that will simplify your life and increase productivity if you make them your useful habits. Get up early Those who get up early…

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The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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The power of our habits

In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of view of individual psychology.

The author introduces readers to the results of scientific experiments, tells about ways to overcome bad habits and the impact of habits on people’s lives, the work of companies and the emergence of social movements, as well as shares his personal experience.

The book is characterized by a popular style of investigative journalism — the author reveals the theme of his work with the help of “storytelling” – through interesting examples and stories. However, some critics of the book believe that Duhigg too keen on them. Continue reading

How to make an unforgettable first impression

In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All this is true, but not enough.

If you want to be remembered by the interlocutor after the first short contact, you should think not only about how to look, but also what to say and how to say it. Here are some tips from Annette Grand, who has spent several decades teaching American businessmen how to behave in public.

Go to the individual
Do not hesitate to Supplement the professional approach with details that are not directly related to it. Continue reading

How to survive the winter

The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.

And winter in our latitudes lasts so long that it is simply stupid to wait it out. It remains only to minimize the damage. And even better-learn to live in winter as fully as in the warm, Sunny season.

Rescue of drowning people is still most effective if the drowning people themselves do not stand aside from it.

Winter happens every year in Russia, so we offer several strategies that will help you become a little more lively, productive, and ideally happier during this difficult time. Continue reading

Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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Survive
By the nature of my work, I have to hold several intense meetings with various people during the day. This is a new experience, and already trusted partners. The practice…

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Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as a business development strategy on the Internet. In fact, you…

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What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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