How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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Small companies make mistakes when copying the strategy of large corporations
Allan DIB, author of the book "one-page Marketing plan: get new customers, earn more money, get out of the crowd", says that a well-thought-out marketing plan will help build a…

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Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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concepts

The power of our habits

In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of view of individual psychology.

The author introduces readers to the results of scientific experiments, tells about ways to overcome bad habits and the impact of habits on people’s lives, the work of companies and the emergence of social movements, as well as shares his personal experience.

The book is characterized by a popular style of investigative journalism — the author reveals the theme of his work with the help of “storytelling” – through interesting examples and stories. However, some critics of the book believe that Duhigg too keen on them. Continue reading

The cost of evolution: why it is pointless to fight procrastination and thank God

Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now I’m already, I don’t remember why or how long ago, pointlessly scrolling through the social network feed…
As a result, I was irritated by the realization of my time wasted, and now I’m upset and can’t collect my thoughts. I’m going to get some tea. But I will not waste time and while the kettle is boiling, I will check my email directly in my smartphone. Oh, how many letters! I should have answered. Okay, I’ll answer later, when I at least start writing this article… Continue reading

10 important career questions that are useful to answer before the start of the New year

According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.

1 are you satisfied with your work?
Are you happy? Be honest with yourself. If the answer is “Yes” – cool! Keep doing what you’re doing.

If you can’t say Yes with 100 percent certainty, consider what you need to change in your current position to get as close to satisfaction and professional happiness as possible. Continue reading

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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