How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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How to survive the winter

The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.

And winter in our latitudes lasts so long that it is simply stupid to wait it out. It remains only to minimize the damage. And even better-learn to live in winter as fully as in the warm, Sunny season.

Rescue of drowning people is still most effective if the drowning people themselves do not stand aside from it.

Winter happens every year in Russia, so we offer several strategies that will help you become a little more lively, productive, and ideally happier during this difficult time. Continue reading

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

...

The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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