Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.
In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.
The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.
This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market. Of course, there are always exceptions, but we can say with confidence: advertising methods of business promotion are the most effective. Some of them are practically free, while others require material investments. Let’s look at the main types of advertising that will help you make your company’s products or services more popular.
Without attachments: basic advertising methods for promoting your business for free
The idea that good advertising can’t be free is wrong. Continue reading