What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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Manipulation magic
The first thing a baby learns is to see, move, and manipulate its parents. We absorb the ability to manage people with our mother's milk. If loudly to shout —…

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How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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effectiveness

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Advertising methods of business promotion

Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market. Of course, there are always exceptions, but we can say with confidence: advertising methods of business promotion are the most effective. Some of them are practically free, while others require material investments. Let’s look at the main types of advertising that will help you make your company’s products or services more popular.

Without attachments: basic advertising methods for promoting your business for free

The idea that good advertising can’t be free is wrong. Continue reading

What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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