Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.
In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.
The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.
This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading
Almost everyone has experienced visiting an online store in their life. Let’s say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, alternatively, each product is attached to an instruction in electronic form, or so on …dtsat. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no-there is no information, and you see, for example, this picture:
Accordingly, the choice of products and the point of sale itself remains open. Continue reading