Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

The right content for an online store − increasing sales by half

Almost everyone has experienced visiting an online store in their life. Let’s say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, alternatively, each product is attached to an instruction in electronic form, or so on …dtsat. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no-there is no information, and you see, for example, this picture:

Accordingly, the choice of products and the point of sale itself remains open. Continue reading

Manipulation magic
The first thing a baby learns is to see, move, and manipulate its parents. We absorb the ability to manage people with our mother's milk. If loudly to shout —…

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How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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Why you don't need to leave your comfort zone
As you know ," all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" —…

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Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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