The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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entrepreneur

What is the problem with smart people

There’s nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier to work with them, because they know a lot and understand everything. However, this is not always the case: in some cases, too smart an employee does more harm than good, says Sidney Finkelstein, author of the BBC article “The problem with smart people”.

This article will be useful for startups, HR managers, and those geniuses who would like to learn that they also have weaknesses.

To make sure that intellectuals are able to ruin a good cause, it is worth remembering the fate of the American energy Corporation Enron, about which few people now remember. Continue reading

The placebo effect in business: how to use and avoid getting caught

Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the “magic pill”can help.

In evidence-based medicine, the placebo effect is used for scientific purposes-to compare with actual drugs, and in so-called alternative medicine-as in business, to make a profit.

The first to learn this trick were the healers of the middle Ages and successfully promoted medicine from dried toads, treatment with metal spokes and mercury lapping.

This newsletter is for those who do not want to fall for the bait of calculating marketers or, on the contrary, find the placebo effect useful for their business and want to use it in practice. Continue reading

Eye for eye. And 10 more Donald trump business rules

Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate.

To be precise, he did not make a fortune, but increased it — his grandmother Elizabeth krait trump, who founded the real estate Agency Elizabeth Trump & Son together with her 18-year-old son Fred in 1923, began selling real estate.

Donald trump inherited an entrepreneurial talent that his grandmother could be proud of. Currently, the Trump Organization is engaged in real estate, investment, sales and marketing, property management, and works in entertainment, media, modeling, financial transactions, and produces clothing, jewelry, and furniture. Continue reading

The philosophy of failure. How failures help achieve success
Hello! Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it's because you're afraid to take on a difficult task: what if it…

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Tips for building a career which is best forgotten
Every time the Muse author Stacey Lasto bakes cookies for her work colleagues, she recalls a time when cooking for colleagues and bringing homemade treats to American offices was a…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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