Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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That awkward moment

The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn’t happen. Does this mean that he was actually wrong? Perhaps not. But it is likely that he, without realizing it, caused rejection in a potential client.

Jeffrey James, author of the Sales Source blog, shared a list of such actions. Everyone who needs to convince someone of something or sell something from time to time should get acquainted with it. Read it, and if you notice something like this, stop immediately:

1. Speak to the client’s teeth (instead of talking to him). Continue reading

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

What you need to know about personal data to avoid paying a 300,000-ruble fine

Starting from July 1, 2017, the fine for violation of the law on personal data processing will increase to 75 thousand rubles.

1. What kind of law?
At the moment, article 13.11 of the code of administrative offences of the Russian Federation States that for violation of the procedure for collecting, storing, using or distributing information about citizens, the fine for legal entities is from 5 to 10 thousand rubles.

In February 2017, amendments were made to article 13.11, which will come into force on July 1, 2017, where various types of violations are described in more detail and the fine for legal entities is increased to 75 thousand rubles. Continue reading

How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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How to increase sales before the New year
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or…

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Changes for business from January 1, 2019
Experts of the Consultant Plus company-about what amendments to the legislation will come into force after the New year. 1. You can register an individual entrepreneur or LLC via the…

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