Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

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What is the problem with smart people
There's nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier…

Continue reading →

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That awkward moment

The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn’t happen. Does this mean that he was actually wrong? Perhaps not. But it is likely that he, without realizing it, caused rejection in a potential client.

Jeffrey James, author of the Sales Source blog, shared a list of such actions. Everyone who needs to convince someone of something or sell something from time to time should get acquainted with it. Read it, and if you notice something like this, stop immediately:

1. Speak to the client’s teeth (instead of talking to him). Continue reading

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

What you need to know about personal data to avoid paying a 300,000-ruble fine

Starting from July 1, 2017, the fine for violation of the law on personal data processing will increase to 75 thousand rubles.

1. What kind of law?
At the moment, article 13.11 of the code of administrative offences of the Russian Federation States that for violation of the procedure for collecting, storing, using or distributing information about citizens, the fine for legal entities is from 5 to 10 thousand rubles.

In February 2017, amendments were made to article 13.11, which will come into force on July 1, 2017, where various types of violations are described in more detail and the fine for legal entities is increased to 75 thousand rubles. Continue reading

Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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