How to survive the winter
The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

Continue reading →

financial investments

That awkward moment

The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn’t happen. Does this mean that he was actually wrong? Perhaps not. But it is likely that he, without realizing it, caused rejection in a potential client.

Jeffrey James, author of the Sales Source blog, shared a list of such actions. Everyone who needs to convince someone of something or sell something from time to time should get acquainted with it. Read it, and if you notice something like this, stop immediately:

1. Speak to the client’s teeth (instead of talking to him). Continue reading

Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

How to develop a business on the Internet?

Any business entity necessarily faces the need to solve the question of how to develop a business through the Internet. It is on the online expanses that the lion’s share of the target audience is located these days-whatever it may be specifically for you. How to win the attention of potential buyers, clients, and customers? Let’s try to understand this issue.

How to develop an online business

How do I start selling online? Continue reading

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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How to make an offer that you can't refuse
Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that…

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Tips for building a career which is best forgotten
Every time the Muse author Stacey Lasto bakes cookies for her work colleagues, she recalls a time when cooking for colleagues and bringing homemade treats to American offices was a…

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Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…

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