The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn’t happen. Does this mean that he was actually wrong? Perhaps not. But it is likely that he, without realizing it, caused rejection in a potential client.
Jeffrey James, author of the Sales Source blog, shared a list of such actions. Everyone who needs to convince someone of something or sell something from time to time should get acquainted with it. Read it, and if you notice something like this, stop immediately:
1. Speak to the client’s teeth (instead of talking to him). Continue reading
Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.
According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday.
1. Launch the new year’s tariff or the “Gift when you buy” promotion…»
Whatever your company does, you can always create a favorable tariff and come up with a non-banal gift for regular customers.
Gift to the main product. If your company is engaged in installation of Windows, can give a vivid garland, if you sell doors and Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf/hat than a kilogram of tangerines. Continue reading