Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.
According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact, these products are lightweight versions of standard mobile pages. The basis for their creation was a universal template. It is easy to identify these pages − they are marked with a rocket icon.
According to the developers, this performance of pages has a positive effect on the speed of loading information from The Yandex search engine, increasing it by 15 times when using the 3G network.
The speed increase is provided by caching content that is hosted on Internet resources that use the specified template. Continue reading