Attention, scammers! 11 proven ways to lose money online
The oldest profession in the world, perhaps, is not prostitution, but deception. People cheat on each other both for fun and for money. People cheat more often for money. With…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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How to increase sales before the New year
Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or…

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Small companies make mistakes when copying the strategy of large corporations

Allan DIB, author of the book “one-page Marketing plan: get new customers, earn more money, get out of the crowd”, says that a well-thought-out marketing plan will help build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers — all this is not necessary for managers of small companies.

According to Allan DIB, all marketing work to find, attract and retain new customers can be divided into three phases: “Before”, “during” and “After”. What are they and what should be done? Continue reading

Features of turbo pages

At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact, these products are lightweight versions of standard mobile pages. The basis for their creation was a universal template. It is easy to identify these pages − they are marked with a rocket icon.

According to the developers, this performance of pages has a positive effect on the speed of loading information from The Yandex search engine, increasing it by 15 times when using the 3G network.

The speed increase is provided by caching content that is hosted on Internet resources that use the specified template. Continue reading

A bad head does not give your hands peace of mind
Body language is a very important part of any communication. The position of our body and the movements we make when communicating with the other person can spoil or distort…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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The philosophy of failure. How failures help achieve success
Hello! Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it's because you're afraid to take on a difficult task: what if it…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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