Wash or not wash
What you will not see on the desktops of colleagues! In addition to the obligatory computer and phone, a flower in a pot, photos of family members, a dirty mug...…

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How to make an offer that you can't refuse
Mark Joyner, author of the Irresistible Offer, is a former CEO of Aesop Marketing Corporation and, as they say, a pioneer of e-Commerce, responsible, in particular, for the fact that…

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How to succeed in networking without feeling disgusted with yourself
Hello! For those of us who are torn between the desire to develop our communication skills, communicating with people without embarrassment and awkwardness, and an almost unbearable desire to close…

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product

How we are being manipulated

Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.

Hello, friends!

I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
Test yourself

These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Try to guess how to defend yourself in a situation. Then check the answer in the text. Continue reading

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

What times, such customs
The crisis has changed not only the structure of the labor market, but also the requirements for employees and job seekers. Now employers do not rely so much on promising…

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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