Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.
I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Try to guess how to defend yourself in a situation. Then check the answer in the text. Continue reading
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.
For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading