The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

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"Fedor, you talk so much about IT, but where is the pizza?"- what is behind the Dodo Empire»
The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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products

How we are being manipulated

Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.

Hello, friends!

I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
Test yourself

These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Try to guess how to defend yourself in a situation. Then check the answer in the text. Continue reading

Advertising methods of business promotion

Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market. Of course, there are always exceptions, but we can say with confidence: advertising methods of business promotion are the most effective. Some of them are practically free, while others require material investments. Let’s look at the main types of advertising that will help you make your company’s products or services more popular.

Without attachments: basic advertising methods for promoting your business for free

The idea that good advertising can’t be free is wrong. Continue reading

The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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The power of our habits
In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of…

...

Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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How to survive the winter
The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.…

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