Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…

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professional burnout

How we are being manipulated

Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer.

Hello, friends!

I am for protection from such figures. Therefore, I will share with you the techniques of manipulation. Learn to defend yourself and don’t let your friends get hooked.
Test yourself

These are the basic manipulations described by Robert Cialdini in the book “psychology of influence”. But let’s make an experiment: read the description of the manipulation technique without reading the section “Protection”. Try to guess how to defend yourself in a situation. Then check the answer in the text. Continue reading

10 career lessons that most people learn too late

Popular author of several best-selling books, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career reaches its natural conclusion.

Life is really too short
Especially to waste it on a job you hate, on a boss who doesn’t even notice you, and on a company that doesn’t have a soul.

Many people convince themselves that they should tolerate their unloved job, even if it makes them completely unhappy, just because they need to get paid, or because they don’t know if they can find another job, or simply because they are afraid to change anything in their lives. Continue reading

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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How to make an unforgettable first impression
In order to make a first impression on the interlocutor, you need a strong handshake, acceptable appearance and eye contact. These are basic principles, and you probably know them. All…

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And with pleasure, and without sin
A large-scale scientific study conducted by Australian scientists confirmed what we all know from early childhood-chocolate really helps the brain work better. This is great news for all guilt-ridden sweet…

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10 important career questions that are useful to answer before the start of the New year
According to the great author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and pump your career in the coming year.…

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