Comfort Zone

The right content for an online store − increasing sales by half
Almost everyone has experienced visiting an online store in their life. Let's say you wanted to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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How to stay productive under severe stress
We usually talk about how to increase personal efficiency by combining the routine of private life with work. But, unfortunately, each of us is faced with situations that go beyond…

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Everything you need to know about online checkout
Everything you need to know about online checkout Does the activity of online stores and infobusiness fall under the Federal law-54? Neither online stores nor infobusiness activities are named in…

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The power of our habits

In his book, the American journalist Charles Duhigg comprehensively explores the topic of habits. His book is good for this diverse approach-habits are considered not only from the point of view of individual psychology.

The author introduces readers to the results of scientific experiments, tells about ways to overcome bad habits and the impact of habits on people’s lives, the work of companies and the emergence of social movements, as well as shares his personal experience.

The book is characterized by a popular style of investigative journalism — the author reveals the theme of his work with the help of “storytelling” – through interesting examples and stories. Continue reading

Aggressive seller

Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, then how to keep from falling into all sorts of trouble in trying to sell the client at any price what he really does not need.

It doesn’t matter what you buy or sell: a car, a fitness club card, insurance, or a toaster.

Distinguish assertiveness from aggressiveness
There is a difference between conditionally positive assertiveness and definitely negative aggressiveness, and it is worth catching. Continue reading

How to survive the winter

The cold season itself is a difficult time to concentrate on productivity: short daylight hours, temperature changes, a gray city, and stiffness of movement provoke stiffness of thoughts and actions.

And winter in our latitudes lasts so long that it is simply stupid to wait it out. It remains only to minimize the damage. And even better-learn to live in winter as fully as in the warm, Sunny season.

Rescue of drowning people is still most effective if the drowning people themselves do not stand aside from it.

Winter happens every year in Russia, so we offer several strategies that will help you become a little more lively, productive, and ideally happier during this difficult time. Continue reading

The cost of evolution: why it is pointless to fight procrastination and thank God

Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now I’m already, I don’t remember why or how long ago, pointlessly scrolling through the social network feed…
As a result, I was irritated by the realization of my time wasted, and now I’m upset and can’t collect my thoughts. I’m going to get some tea. But I will not waste time and while the kettle is boiling, I will check my email directly in my smartphone. Oh, how many letters! I should have answered. Okay, I’ll answer later, when I at least start writing this article… Continue reading

What is the problem with smart people

There’s nothing worse than working with fools, is there? When hiring new employees, it is logical to pay attention to smart people — it seems that it will be easier to work with them, because they know a lot and understand everything. However, this is not always the case: in some cases, too smart an employee does more harm than good, says Sidney Finkelstein, author of the BBC article “The problem with smart people”.

This article will be useful for startups, HR managers, and those geniuses who would like to learn that they also have weaknesses.

To make sure that intellectuals are able to ruin a good cause, it is worth remembering the fate of the American energy Corporation Enron, about which few people now remember. Continue reading

Features of turbo pages
At the end of last year, a new phenomenon appeared in Yandex − turbo pages. All users of the search engine, without exception, have access to this functionality. In fact,…


Rules for successful bosses
What do good bosses think about their work 1. Business is an ecosystem, you need to cooperate, not fight with each other. 2.Companies are communities where everyone is an individual.…


That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…


That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…