Comfort Zone

How we are being manipulated
Now you can easily meet smart guys who have read books on hard sales and are ready to break the will of the first comer. Hello, friends! I am for…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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The placebo effect in business: how to use and avoid getting caught
Placebo-suggestion based on experience and imagination-works well in business. If the problem is not solved by conventional methods, only the "magic pill"can help. In evidence-based medicine, the placebo effect is…

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“Fedor, you talk so much about IT, but where is the pizza?”- what is behind the Dodo Empire»

The founder of the Dodo pizza chain, Fedor Ovchinnikov, told His business how to overtake international pizza giants, capture Moscow with a franchise from the regions, and conquer the Chinese market.
You said that at the start of the business, you did not hesitate to copy competitors. When should I stop looking at others and start developing my own?

There is an important thing that I have learned in practice. Market economy and private business are like nature. As a result of natural selection, certain models survive, they adapt, develop, and find their niches. When you start a business and find yourself in a highly competitive environment, your first task is simply to survive. Learn how to generate profits so that your business can exist. Continue reading

How to increase sales before the New year

Megaplan experts tell us about five ways to stand out from the competition and attract more customers on the eve of the holiday.
1. Launch the new year’s tariff or the “Gift when you buy” promotion…»
Whatever your company does, you can always create a favorable tariff and come up with a non-banal gift for regular customers.

Gift to the main product. If your company is engaged in installation of Windows, can give a vivid garland, if you sell doors and Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf/hat than a kilogram of tangerines. Continue reading

Changes for business from January 1, 2019

Experts of the Consultant Plus company-about what amendments to the legislation will come into force after the New year.
1. You can register an individual entrepreneur or LLC via the Internet for free
From January 1, 2019, when sending documents to the tax service via the Internet, you will not have to pay for state registration:

legal entities

changes in constituent documents Continue reading

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.

For the first time, this term became known after the book of the same name, written by Jay Conrad Levinson, was published in 1984. In his creation, he presented the most affordable options for promoting products and services to the market that do not require large-scale investments. Increasing the number of clients and increasing profits are achieved with minimal or no material investment. Continue reading

Changes in legislation-come into force in June-July 2019

The experts of the company “ConsultantPlus” – about the latest amendments to the legislation, as well as those that were adopted a long time ago, but come into force in June-July 2019.
Mandatory product labeling
To combat counterfeiting, a system of product labeling is being gradually introduced. First in line are tobacco and footwear products. For cigarettes and cigarettes, the rules will change from July. But the mandatory marking of shoes is likely to be moved to the spring. Read more in the special review.

Online ticket offices
From June 7, an online cash register located outside of the settlement location can be used: Continue reading

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconveniences.…


Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…


10 career lessons that most people learn too late
Popular author of several best-selling books, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career reaches its natural conclusion. Life is really too short Especially…


That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still didn't happen. Does this mean that he was actually wrong?…